The financial engine
your club can't live without.
We find funding clubs miss. We make sponsorship value visible. Sponsors see the return, renew, and invest more.
Why do we Exist
0%
of clubs have zero financial reserves
Sport & Recreation Alliance
0%
of sponsors demand measurable ROI — and can't get it
Lumency, Global Sponsorship Trends 2025
£0m
in grant funding goes unclaimed every year
GOV.UK MSGF / Sported, UK Parliament
0.5m
volunteers lost in a single year
NCVO / The Access Group, 2025
Clubs are up against it in 2026. We think they deserve better.
SPNSR's mission is to give UK community sports clubs the power to become financially sustainable.
How It Works
Two engines. One goal.
Financial sustainability.
Outcome — Barnt Green CC
£0
secured in grant funding
Facilities, coaching & equipment for women's and girls' cricket.
35% vs 10% — SPNSR success rate vs clubs applying alone.
Engine 1 — Funding to Build
Grant Strategy
Most clubs are sleeping on available funding. New facilities, coaching programmes, equipment, accessibility upgrades — there are grants designed for exactly this.
We find them. We build the strategy. We write and manage every application end-to-end.
You only pay when we win. No win, no fee.
Engine 2 — Revenue to Run
Value Tracking
Your members already spend thousands every month at local pubs, cafes, gyms, and restaurants. Right now, your club sees none of it.
Members use the SPNSR app to scan at partner businesses. Every transaction is tracked. We recruit the businesses. We build the data. Sponsors see exactly what your community is worth — in pounds, not promises.
Sponsors renew, increase their investment, and new sponsors come knocking.
Outcome — Belper Meadows CC
£0
tracked at a single partner in 6 months
£1,500 sponsorship increase on the back of the data alone.
The conversation shifted from "How much does it cost?" to "How high can this number go?"
Win — Win — Win
Everybody wins. Members save money, businesses gain a loyal customer base they can measure, and clubs unlock new recurring revenue.
The Journey
Getting started costs you nothing.
Six steps from first call to live value tracking.
Discovery Call
30 minutes to understand your club, your goals, and your projects.
Grant Strategy
We identify the opportunities that fit and start building your strategy immediately.
Applications
We manage every application start to finish. You review and approve.
Member Survey
We survey your members to map where they already spend — the foundation for value tracking.
Partner Recruitment
We approach local businesses with proof their customers are already your members.
Value Tracking Goes Live
Members scan. Data builds. We negotiate sponsorship deals on proven value.
You don't pay upfront. We succeed when you succeed.
The Team
Built by people who've been there.
Jon
Co-founder
Years on grassroots sports committees as a player, volunteer, and club official. He's sat in the committee room wondering how to keep the lights on. That's why SPNSR exists.
Liam
Co-founder
Commercial and product thinking that turns grassroots insight into a scalable system. Leads platform development, operations, and strategic direction.
Is this right for your club?
We're not for every club. This is for committees who:
- Believe off-field success drives on-field success
- Want to move beyond just getting by
- Value professionalism and measurable results
- Are willing to try something different
If that's you, let's talk.
FAQs
Our pricing model includes a monthly subscription fee and a performance-based percentage of the revenue generated by SPNSR. The exact structure is tailored to your club's size and specific needs. To learn more and discuss a personalized quote, please request a call through our contact section.
Our service is delivered through the intuitive SPNSR club portal, your central hub for managing sponsorship deals, tracking grant applications, scheduling and approving social media content, and accessing all essential service documents. For a detailed walkthrough, we invite you to request a call today!
Our comprehensive onboarding process is designed to deeply understand your club's unique identity, vision, and current challenges. This involves four collaborative sessions over several weeks, covering partnership program implementation, brand strategy development, grant application strategies, and establishing our collaborative working relationship.
Every sport is unique in how it is played, how it's run, and its financial model. Therefore, the delivery of the service offering must differ between sports in order to provide a fit for purpose service, rather than a one size fits all. Currently we are working with cricket and football clubs, however we'd be happy to have a discussion with clubs in other sports — reach out to schedule a call today.