SPNSR - Engineering Winning Legacies

About SPNSR

Most sports clubs unknowingly position themselves as undifferentiated commodities in a saturated market. Without a unique brand and a distinct value proposition, clubs become replaceable. They are unable to attract serious business partners and are left to compete on appeals to goodwill rather than commercial value.

This isn't a sustainable long-term approach, creating a predictable cycle of financial precarity and the burnout of a club's most passionate volunteers. Surely there is a better way.

At SPNSR (pronounced sponsor) we are on a mission to transform visionary sports clubs into perennial off-field champions, through our innovative frameworks, systems and services.

We are the new commercial engine for ambitious sports clubs in the United Kingdom that have the vision for off-field success but lack the dedicated time, resources, or commercial expertise to execute.

SPNSR integrates its three core functions of Brand, Income Generation, and Value Tracking to deliver a service that creates a virtuous cycle for clubs - a compelling brand attracts income, and value tracking proves investment ROI.

We aren't for every club, we are for club leaders looking to drive change and architect a new era of Success. If that's you, get in touch today!

Our Services

Our three core functions of Brand, Income Generation, and Value Tracking deliver a service that creates a virtuous cycle for clubs - a compelling brand attracts income, and value tracking proves investment ROI.

Income Generation

Equips clubs with the frameworks and strategies to build diverse and sustainable revenue streams through strategic partnership programs and grants.

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Why is this important?

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This function is critical in transitioning your club away from traditional, unreliable fundraising to financial stability required for long-term planning. This vital function moves your club from unreliable, traditional fundraising to the financial stability needed for long-term planning. By implementing & reinvesting into a proven system that delivers growing and reliable financial returns year after year, clubs can confidently invest in their future and focus on achieving their on-field goals.

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Brand

Shaping a club's unique story and identity through digital mediums, to make it a compelling and differentiated choice for partners and the community.

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Why is this important?

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This is fundamentally important because it answers the critical question, 'why should a business partner with you?'. By developing a compelling brand story and amplifying it through a growing social media audience, a club transforms itself into a dynamic marketing asset, making it a highly attractive and differentiated partner for long-term investment.

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Value Tracking

Our proprietary value tracking solution provides clubs with the tools to measure and articulate the commercial ROI a club delivers to its business partners, proving sponsorship value beyond simple brand exposure.

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Why is this important?

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Businesses today demand tangible results from their sponsorship investments. By providing concrete financial data to prove their direct commercial value, clubs can shift the conversation from one of seeking support to one of offering a proven partnership, ensuring a transparent and balanced value exchange for both parties.

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Our Team

A couple of OK blokes with marketing, sales, automation and tech skills who come from clubs like yours.

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Liam Sparke

Co-Founder

1st Grade Cricketer in AUS and UK

Product Management/ Finance Specialist

Wests Cricket's (Aus) Sponsorship & Social Media Manager

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Jon Quinn

Co-Founder

Sales, Marketing, Fundraising

Tech Entrepreneur Background

5 years as Belper Meadows CC Vice-Chairman

Get In Touch

Curious about us? Lets discuss how SPNSR can help bring your club's vision to life.

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info@spnsr.net

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United Kingdom

FAQs

Frequently asked questions about SPNSR's services

What's the pricing for the service?

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What's the pricing for the service?

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Our pricing model includes a monthly subscription fee and a performance-based percentage of the revenue generated by SPNSR. The exact structure is tailored to your club's size and specific needs. To learn more and discuss a personalized quote, please request a call through our contact section.

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How does the service work?

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How does the service work?

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Our service is delivered through the intuitive SPNSR club portal, your central hub for managing sponsorship deals, tracking grant applications, scheduling and approving social media content, and accessing all essential service documents. For a detailed walkthrough, we invite you to request a call today!

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How does the onboarding process work?

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How does the onboarding process work?

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Our comprehensive onboarding process is designed to deeply understand your club's unique identity, vision, and current challenges. This involves four collaborative sessions over several weeks, covering partnership program implementation, brand strategy development, grant application strategies, and establishing our collaborative working relationship.

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What sports do you manage?

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What sports do you manage?

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Every sport is unique in how it is played, how it's run, and its financial model. Therefore, the delivery of the service offering must differ between sports in order to provide a fit for purpose service, rather than a one size fits all. Currently we are working with cricket and football clubs, however we'd be happy to have a discussion with clubs in other sports - reach out in the contact section to schedule a call today.

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